The North Hollywood Lineup
Toluca first. Lankershim second. Then somebody borrowed the Hollywood name to sell real estate. We never bought it. Lankershim raised us. We answer to that name.
North Hollywood started as Toluca in 1887. Renamed Lankershim in 1896 after James B. Lankershim, who subdivided 12,000 acres in 1888. Then in 1927 the developers borrowed the Hollywood name to ride the boom. The arts district came much later. The Latino majority was already here.
Today the 91605 is 57.7% Latino. The NoHo Arts District takes up one block. The rest is family homes, lowrider lots, and Lankershim Boulevard where the B Line ends and the real Valley begins.
The Virgen de Guadalupe murals scattered across NoHo are not photo ops. They are altars. Every block has one. Every family has a story about why it is there. When you walk past one in a Born Here North Hollywood Original, you feel the weight of where you stand.
That is why we built the North Hollywood Original Tee with bold gothic letters and the Born Here seal, cut oversized for that classic SFV silhouette. It is a uniform for the streets that taught lessons no classroom ever could.
The North Hollywood Tee comes in Pro Club heavyweight black. True to size with the boxy fit. $28 from S to XL, $32 for 2XL through 5XL.
Wear it on Lankershim. Wear it past the Virgen mural. Wear it where the rebrand never reached.
Premium Pro Club heavyweight tees built for the people who never left where they came from. Pacoima. San Fernando. Canoga Park. Van Nuys. North Hollywood. LA.
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