One dog training brand, two cities: the sites and SEO behind The Dog Savant.
Brett Endes has 30 plus years of dog behavior experience and a Los Angeles training business that deserved better than a template site. We rebuilt dogtrainingla.com to rank and convert, took over his Google Business Profile growth, and when he expanded to Texas we launched gooddogaustin.com and a verified Austin profile to open the second market.
2 cities
Los Angeles and Austin, One Growing Brand
Timeline
Los Angeles rebuild in two weeks, Austin launch in three, growth ongoing
Investment
Monthly retainer covering both markets
The Dog Savant is Brett Endes, a Los Angeles dog trainer and behavior specialist who works the serious cases: aggression, anxiety, the dogs other trainers turn away. His marketing needed to match his expertise. We rebuilt his Los Angeles site on a modern stack with fast load times, real lead capture, and local SEO structure, then took over his Google Business Profile management. When Brett expanded to Austin, we shipped gooddogaustin.com and got the Austin Google Business Profile verified so the second market launched with search presence from day one. Brett's own words are on our Google reviews: the work is done right and there is a clear plan for growth.
Deep expertise, invisible online.
Brett's skill set sells itself in person. Online, a dated web presence buried that expertise. Los Angeles dog training is a brutally competitive search market, and expanding into a second city multiplies the problem: a new market means no reviews, no profile, no rankings, and no site. Every week without search presence in Austin was a week of paying for the move without lead flow from it.
Key Pain Points
- A competitive Los Angeles search market with heavily marketed competitors
- Web presence that undersold 30 plus years of behavior expertise
- Leads arriving without context, requiring long qualification calls
- A brand new Austin market with zero search presence
- No system connecting content, site, and Google Business Profile
Build the Los Angeles engine first, then clone the playbook into Austin.
City by city dog training is won on local search: the site, the Google Business Profile, and the reviews all pulling in the same direction. We rebuilt the Los Angeles foundation first, wired lead capture and video into the site, and grew the profile. When the Austin expansion came, the playbook was already proven and the second market launched in weeks, not months.
Phase 1: Rebuild dogtrainingla.com
Modern fast stack, conversion focused structure, service and area pages built for Los Angeles search intent, and Brett's video content embedded where it sells.
Phase 2: SEO and Google Business Profile
On page optimization, local schema, and ongoing Google Business Profile management: posts, photos, review growth, and category tuning.
Phase 3: Austin market launch
Shipped gooddogaustin.com as a dedicated Austin site and got the Austin Google Business Profile verified, giving the new market its own local search foundation.
Phase 4: Grow both markets
Content, reviews, and profile management running in parallel for Los Angeles and Austin under one brand system.
What is actually under the hood.
Both sites run on Next.js and Vercel with the same conversion structure: fast loads, clear service pages, real lead routing into Brett's workflow, and the video proof that makes a behavior specialist credible before the first phone call. Google Business Profile management runs as a system, not an afterthought.
What changed for the business.
The Dog Savant now operates as a two city brand with a real digital foundation in both markets. The Los Angeles site presents Brett at the level his experience deserves and feeds qualified leads, and Austin launched with a site and verified profile instead of starting from zero. Brett's five star review of the work is public on our Google profile.
2
Markets Live
Los Angeles and Austin, each with its own site and Google Business Profile
30+
Years of Expertise Showcased
The site finally matches the depth of the trainer behind it
48 hrs
Austin Profile Verified
New market search presence live within days of the expansion decision
5.0
Client Review of the Work
Brett's verified five star Google review of Landon Scales
Landon has been helping me with my Los Angeles dog training company's website and SEO work. He is dedicated and works hard to make sure everything is done right as well as lays out a clear plan for future success and growth of my business.
Brett Endes
Founder, The Dog Savant
What This Campaign Proves
- 1Local service businesses win on the combination of site, profile, and reviews pulling together, not any one alone
- 2A proven single market playbook makes a second city launch a project measured in weeks
- 3Video proof does the selling for expertise businesses: show the work before the first call
- 4Expansion without search presence is paying for a market you cannot be found in
What We Learned Along the Way
- Launching the new market's Google Business Profile early matters: verification has lead time and nothing ranks without it
- One brand across two cities needs two dedicated local sites, not one site with a second address bolted on
- Review growth compounds: every project should make the next review easy to ask for
The Mix That Delivered These Results
See How Other Businesses Scaled
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