How Strong Is Your Local SEO?
Answer 18 questions across 6 categories and get a 0 to 100 score, a category by category breakdown, and a prioritized 5 step action plan. No email required.
Google Business Profile
Your Google Business Profile is the single most important local SEO asset. It drives Maps rankings and the Local Pack visibility.
Have you claimed and verified your Google Business Profile?
How complete is your Google Business Profile?
Hours, services, categories, description, photos, website, phone
How many Google reviews do you have?
What is your average Google rating?
How often do you post updates on Google Business Profile?
Website Foundation
Your website is where Google determines relevance and authority. On page SEO fundamentals still matter enormously for local rankings.
Is your website mobile friendly and fast?
Loads in under 3 seconds on mobile and passes Google Mobile Friendly test
Does your website mention your city or service area on every page?
Is your business Name, Address, and Phone number (NAP) visible on every page?
Do you have LocalBusiness schema markup on your website?
Structured data that tells Google about your business type, hours, and location
Citations and Directories
Citations are mentions of your business NAP on other websites. Consistency across directories is a major local SEO ranking factor.
How many online directories list your business?
Yelp, Yellow Pages, BBB, Facebook, industry specific directories
Is your Name, Address, and Phone number exactly the same across every listing?
Reviews and Reputation
Review velocity and response rate are direct ranking factors in Google Maps and major trust signals for potential customers.
How often do you receive new Google reviews?
Do you respond to Google reviews?
Do you have a system to request reviews from customers?
Local Content and Keywords
Publishing locally relevant content helps you rank for the full range of searches people use to find businesses like yours.
Do you have dedicated service area pages for each city you serve?
Do you publish local content such as blog posts or guides?
Have you optimized page titles and meta descriptions for local keywords?
Titles like Service in City versus just Service
Local Backlinks
Links from other local businesses, publications, and organizations signal authority and locality to search engines.
Are you a member of a local chamber of commerce or BBB with a linked listing?
Have local publications or media ever featured or linked to you?
The Six Pillars of Local SEO
Our score is based on the six ranking factors that actually move the needle in local search.
Google Business Profile
25 pointsThe most important ranking factor. Completeness, categories, reviews, and post frequency all feed the Local Pack algorithm.
Website Foundation
20 pointsSpeed, mobile friendliness, local keyword optimization, NAP visibility, and schema markup on every page.
Citations and Directories
15 pointsNumber and consistency of NAP mentions across the 50 plus directories that matter for local trust signals.
Reviews and Reputation
15 pointsReview velocity, response rate, and the systematic process you use to collect reviews from every customer.
Local Content
15 pointsLocation specific pages, blog content, and optimization of titles and descriptions for local search intent.
Local Backlinks
10 pointsAuthority building links from chambers, BBB, local publications, industry directories, and community organizations.
Common Questions About the Local SEO Checker
Want a Hands On Local SEO Audit?
If you want the full manual audit with keyword analysis, competitor comparisons, and implementation support, book a free 30 minute strategy call.
No contracts. No pressure. Just a real conversation about growing your business.