Landon Scales logoLandon Scales
Menu
5.0on Google · 25 reviewsRead the reviews on Google.
ServicesAI Marketing AgencyFacebook & Instagram AdsAI Call ReceptionistWebsite DesignCustom AI AutomationGoogle Ads ManagementLocal SEOView all services
IndustriesRestaurantsDental PracticesHVACReal EstateAuto DetailingContractors
ResourcesAll ResourcesLocal SEO CheckerMissed Call CalculatorMarketing AssessmentFacebook Ad Cost CalculatorBlog
AI Receptionist
Results
Call (805) 433-4465Grow My Business

Missed Call Text Back: How It Works and What It Costs

A missed call text back service automatically texts anyone whose call to your business goes unanswered, within a few seconds of the call ending, so the caller gets a reply before they try the next business. Standalone software costs about $20 to $300 a month, and every US business texting from a local number also needs carrier registration under A2P 10DLC, about $20 to $61 one time plus a small monthly fee. Without that registration, the texts are filtered or blocked.

It matters because 20 to 50 percent of calls to local service businesses go unanswered, and most of those callers never leave a voicemail. At a median of about $292 in lost work per missed call (see the missed call cost calculator), recovering one job a month covers the service many times over.

How missed call text back works

  1. A customer calls your business number and nobody picks up.
  2. Within seconds the system texts them from that same number, for example: “Sorry we missed your call, this is the team at your business. How can we help?”
  3. The customer replies by text, which most people prefer to voicemail.
  4. The reply lands on your phone or in your inbox, and you or an automation picks up the conversation and books the job.

What missed call text back costs in 2026

Cost itemTypical rangeWhat to know
Standalone text back software$20 to $300 per monthPrice climbs with message volume and features
CRM suites that include it$97 to $500 per monthText back is one feature inside a bigger platform
Carrier registration (A2P 10DLC)About $20 to $61 one timeBrand plus campaign registration, required on US local numbers
Ongoing carrier campaign fee$1.50 to $10 per monthPlus a fraction of a cent per text in carrier surcharges

Text back or AI receptionist?

Text back starts a conversation. An AI call receptionist finishes it: it answers the call 24/7, asks your intake questions, and books the appointment while the caller is still on the line. If your team can reply to texts within a few minutes during the day, text back alone recovers most missed calls. If calls come in at night, on weekends, or while everyone is on a job, the receptionist catches what text back cannot.

Landon Scales sets up both for local service businesses in Thousand Oaks, Ventura County, and across California, on month to month plans with no long term contract. Rated 5.0 on Google (25 reviews).

“I recently started using Landon's automatic text back system, and it has been more than beneficial for retaining leads for my detailing business. He has been super helpful and knowledgeable throughout the whole experience. Definitely recommended for anyone looking to optimize their business with AI automation and similar tools!”
Jayden, Auto detailing owner, Google review
FAQ

Missed call text back: FAQ

What is a missed call text back service?
A missed call text back service automatically sends a text to anyone whose call to your business goes unanswered, usually within a few seconds of the call ending. The text comes from your business number, says you saw the call, and asks how you can help, so the caller gets a reply before they dial the next business in their search results. Most callers who reach voicemail never leave a message, but most will answer a text, which is why text back recovers leads that would otherwise disappear.
How much does missed call text back cost?
Standalone missed call text back software costs about $20 to $300 a month depending on message volume, and CRM platforms that include it as a feature run about $97 to $500 a month. On top of the software, any business texting from a US local number must register with the carriers under A2P 10DLC, which costs roughly $20 to $61 one time plus $1.50 to $10 a month per campaign and a fraction of a cent per message. A single recovered job usually pays for a year of the software.
Does missed call text back work in California?
Yes, it works anywhere in the US, including California, as long as the sending number is registered with the carriers. Since carriers began enforcing A2P 10DLC, texts from unregistered business numbers are filtered or blocked, and approval can take from a few days to a few weeks, so set it up before you need it. The text should go only to people who just called you, identify your business by name, and honor STOP replies. That keeps it a reply to an inbound call rather than an unsolicited marketing text.
Why do some text back systems silently stop working?
The most common cause is a text back setup that delivers through a free carrier email to SMS gateway instead of a registered messaging provider. Carriers are retiring those gateways, and they fail silently: the system reports the text as sent and the phone never receives it. In one production system we audited, a carrier gateway dropped every alert for about five weeks before anyone noticed. A reliable setup sends through a registered provider and is checked with a real test call on a schedule.
Is missed call text back enough, or do I need an AI receptionist?
Text back is the cheapest fix for missed calls, but it only opens a conversation. It does not answer questions, qualify the job, or book the appointment, so someone still has to reply to the text quickly. An AI call receptionist answers the call itself around the clock, asks your intake questions, and books straight into your calendar. Most service businesses start with text back, then add a receptionist once they see how many after hours calls they were losing. The two work well together: the receptionist answers, and text back covers any call that still slips through.
How does Landon Scales set up missed call text back?
Landon Scales sets up missed call text back as part of its AI lead management and automation work for local service businesses. We register the number with the carriers, write the first text in your voice, route replies to your phone, and test it with real calls before handing it over. Plans run $500 to $5,000 a month, month to month with no long term contract, and an AI call receptionist can be added on the same number. Call (805) 433 4465 to see it on your line.
Your Move

Find out what your phone is costing you.

Fifteen minutes. I will show you where calls are leaking, what it costs, and what I would build. Free either way.

Book My Free Strategy Call→
Call (805) 433-4465

No contracts. No pressure. Just a real conversation about growing your business.

Call nowBook a 15 min call